Data Analytics particularly in the context of Big Data has become the ‘Mantra’ for the new genre of Data Scientists. It helps organisations to gain insights into their data, and helps them achieve Business Intelligence. Today Business Intelligence plays an essential role in understanding the target market and the positioning of the products, services and the competition in this market place. Business Intelligence in its turn relies upon ‘Predictive Analytics’ which is an important tool in supporting Business Decisions and Performance Simulation. With the growth in the domain of ‘Streaming Data’ in on-line businesses and in real time applications such as gaming and sensor information, a new field within ‘Big Data’, namely ‘Real Time Analytics’, has emerged.
Speakers at this conference focus on the rationale and the use cases for Data Analytics; its application in multiple sectors; and the challenges, the do’s and the don’ts of implementing these powerful new technologies and tools. The conference programme includes sessions on Business Intelligence, Predictive Analytics and Real Time Analytics and their applications in the retail sector, utilities and emerging new applications such as gaming and on-line delivery of public services.
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