Big Data Insight Group – Marketing, Analytics and Customer Insight Think Tank

In response to numerous requests from our marketing focused members, Big Data Insight Group have created an intimate and high-level event specifically for those responsible for analysing and acting on customer insight.

Join us and over 80 peers on Thursday 13^th June at our Marketing, Analytics and Customer Insight Think Tank held at the stunning River Room, Millbank Tower and discover how to:

‘Unlock the hidden insight from your customer data, optimise your marketing performance and achieve unprecedented levels of customer engagement’

Click here to find out more and register for free

This one of a kind Think Tank will give marketing and analytics decision makers a ‘deep dive’ into unlocking the value of big data and analytics for marketing.

You will hear real-life case studies from a cross-section of brands and data experts on how to use big data and analytics to drive informed marketing and create competitive advantage in your organisation. Your brain cells will be buzzing after this highly informative day!

Attend this event and you will hear from cutting edge practitioners and renowned experts on how customer analytics can:

• Enable marketers to manufacture journeys at a customer level and provide a 360 degree view of your customers
• Optimise the relevance and timeliness of every customer interaction
• Monetise your customer lifecycle and optimise the most critical sales channels
• Focus your spend on the marketing initiatives that actually contribute to the bottom line
• Move beyond web analytics to marketing analytics that enable marketers to track how individual leads interact with different channels and initiatives
• How Closed Loop analytics, (marketing analytics tied up with your CRM system) can help tie marketing activities to sales
• Capitalise on the rise of mobile and the trend for the ‘two screen relationship’ in your marketing campaign planning

The Big Data Insight Group is a free and independent business and IT community. We provide a forum for senior practitioners to come together and exchange ideas, expertise and best practice on all things big data and analytics. For more details please visit www.bigdatainsightgroup.com.