Categories: MarketingSocialMedia

Police, Teachers Say TikTok ‘Frenzies’ Placing Strain On Services

Police leaders and teachers’ unions have said “frenzies” of engagement on TikTok are placing a strain on public services.

Their comments followed a BBC Three documentary, The TikTok Effect, that found TikTok’s algorithm was driving disproportionate engagement with videos that encouraged school vandalism and public interference with the police investigation of the disappearance of Nicola Bulley, a mortgage broker whose body was found in February.

Outside the UK, the documentary found TikTok engagement had encouraged an online obsession with a murder case in the US state of Idaho that led to innocent people being falsely accused, and had helped intensify recent riots in France.

TikTok ex-employees said in the documentary that the issue was not being resolved for fear of slowing the company’s growth.

‘Brings together communities’

TikTok users are more likely than those of other social media platforms to respond to what they see by creating their own videos, as a result of the service’s structure and business model.

TikTok said in a statement that its “algorithm brings together communities while prioritising safety” and that it recommends different types of content to interrupt repetitive patterns.

The company added that it removes “harmful misinformation” and reduces the potential reach of videos that contain unverified information.

Chief Constable Pippa Mills, the lead for communications at the National Police Chiefs’ Council, told the BBC the cases highlighted in the documentary showed TikTok could “lead to dangerous and sometimes criminal behaviour offline” that could havce an impact on criminal investigations and public services.

Active participation

The chairwoman of the Association of Police and Crime Commissioners, Donna Jones, said TikTok-inspired antisocial behaviour was putting added pressure on police.

She added that TikTok was different from other social media platforms in that “their business model is based on active participation”.

Geoff Barton, general secretary of the Association of School and College Leaders (ASCL), said incidents often occur outside of school but tend to spill into school time, placing a strain on teachers and school leaders.

Teachers’ union NASUWT has also said that social media platforms are “contributing to a behaviour crisis in schools”.

The government recently passed the Online Safety Bill, which aims to make social media platforms take more responsibility for the effects of their services, but the APCC’s Donna Jones said the law needed “more revisions to ensure maximum protection for young people”.

Matthew Broersma

Matt Broersma is a long standing tech freelance, who has worked for Ziff-Davis, ZDnet and other leading publications

Recent Posts

Craig Wright Sentenced For Contempt Of Court

Suspended prison sentence for Craig Wright for “flagrant breach” of court order, after his false…

2 days ago

El Salvador To Sell Or Discontinue Bitcoin Wallet, After IMF Deal

Cash-strapped south American country agrees to sell or discontinue its national Bitcoin wallet after signing…

2 days ago

UK’s ICO Labels Google ‘Irresponsible’ For Tracking Change

Google's change will allow advertisers to track customers' digital “fingerprints”, but UK data protection watchdog…

2 days ago

EU Publishes iOS Interoperability Plans

European Commission publishes preliminary instructions to Apple on how to open up iOS to rivals,…

3 days ago

Momeni Convicted In Bob Lee Murder

San Francisco jury finds Nima Momeni guilty of second-degree murder of Cash App founder Bob…

3 days ago