6 Top Tips For Developing The Perfect Social Media Strategy
Nick Leech, digital director, 123-reg, shares his best advice on creating a great social media plan
3. Create relevant content
Ensure that the content you create is regular, up-to-date and relevant. Try to use supporting visuals alongside your content to really exemplify your message and to draw in maximum interest from your audience.
4. Be consistent
By demonstrating consistency through your voice, colours, and logo you can represent your identity in a unified manner.
5. Be honest
Show that you are trustworthy by always being honest and straightforward, showing you are customer focused and that you deliver on any promises. Be sure to include any customer testimonials and reviews that indicate this where it’s appropriate.
6. Use links
Remember to make use of links wherever possible to cross reference what is being said. Transfer your readers on to further useful information and link them to additional social platforms so that they can share your content. Include your contact details to provide an opportunity for them to engage further with your business. Readers will really appreciate you providing this access, as it shows you are prepared to do your research and work hard to link them to other things they may be interested in.
Increasingly it’s becoming apparent that social media measurement isn’t about the amount of followers or fans a company has, but rather the brand awareness, measured by audience interactions – shares, likes and comments on posts. Developing a great social media strategy that will provide this engagement ROI is a cyclical process that is devised of idea development, content creation, and publishing – both on traditional social media platforms and via the best, most relevant publishers and promoters. Social media doesn’t have to be complicated. When planned effectively, businesses of all sizes can use social media to deliver tangible benefits to their customers and their bottom line.
