Social Marketing Technology Will Be Number One Priority For CMOs Until 2020

The next three to five years will see a surge of investment by CMOs In technology, according to a new report from The Economist,

More than 80 percent of marketers plan on using technology to engage customers over the next five years – and it’s social marketing where they’re going to invest most heavily.

The 478 CMOs and senior marketing executives surveyed said that they planned to plough the majority of their money into social, followed by mobile marketing, analytics, then email marketing.

Planning ahead

Interestingly, only 30 percent of the survey’s respondents said that they “strongly agree” with the statement that they are currently using technology to engage customers.

It’s a statistic that CMOs seem determined to change, however. Marketo CMO Sanjay Dholakia said in a statement that “over the next three to five years, marketers are realising they must invest in technology and increase their skills in digital marketing if they are going to be successful in shaping and setting the strategy of their companies.”

While marketing operations and technology topped the charts as the area where marketing executives felt they needed to develop skills, customer experience, advertising and branding, and creative and graphic arts brought up the rear with the least interest.

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