– As with most things, you can’t be all things to all people. If you do not have the time to do each of the things above on 20 different social media platforms, you will want to select those that have the most targeted audience, the most loyal of your customers, and the most relevant conversations. Pick the wrong social media platform, or use it incorrectly, and you’ll annoy and agitate instead of impressing and benefitting.
– Know about what you are tweeting and what each hashtag means before tweeting.
– Respond with care so as not to inflame customers or increase negative press. DiGiorno’s Pizza did not realize the meaning of the trending topic #WhyIStayed (domestic abuse) and used it in a frivolous tweet.
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