Categories: Innovation

IMAX’s Laser Technology Is The Future Of Cinema

Your next trip to the cinema could bring you the most detailed film experience yet, thanks to a new breakthrough from IMAX.

The company has announced the first UK launch of its Laser projection and sound system, which it says will make watching films in an IMAX theatre more enjoyable than anything you’ve seen previously.

From today, visitors to the IMAX screen at London’s Leicester Square Empire cinema will get to enjoy sharper colour contrasts, richer sound, and more detailed 2D and 3D video that ever before.

Leap forward

“We believe this is the future of cinema,” said Justin Ribbons, the CEO of Empire cinemas, “this is a leap forward in cinema technology.”

Designed for screens over 75 feet in diameter (with the Leicester Square theatre measuring in at 87 feet), Laser consists of a dual 4K laser projection system equipped with a new optical engine and suite of proprietary IMAX technologies capable of projecting an image with up to a 1.43:1 aspect ratio.

Using a laser light source in place of a traditional Xenon bulb provides substantially more brightness, allowing for sharper and more lifelike images, IMAX says, which will be particularly significant for 3D films, as the 3D glasses normally worn by cinema-goers dim the image.

It also allows for white/black colour contrast levels substantially higher than ever before, meaning far more detailed images, and also provide a wider range of colours for film which will make films far more lifelike.

Lastly, the enhanced sound system, which features 12 discrete channels plus sub-bass, as well as new loudspeakers on the ceiling as well as additional ones on the side, will provide richer, deeper sound than ever, allowing viewers to really hear everything that is happening on-screen.

Laser marks IMAX’s largest ever research and development investment, and is a crucial part of ensuring the company remains the byword for top-quality cinematic input, Brian Bonnick, IMAX’s CTO, told TechWeekEurope.

“We surpassed ourselves,” he said, “this is a real luxury, quality experience”.

What do you know about technology and the movies? Try our quiz!

Mike Moore

Michael Moore joined TechWeek Europe in January 2014 as a trainee before graduating to Reporter later that year. He covers a wide range of topics, including but not limited to mobile devices, wearable tech, the Internet of Things, and financial technology.

Recent Posts

More Layoffs For iRobot Staff After Abandoned Amazon Deal

After axing 31 percent of its workforce when it failed to be acquired by Amazon,…

6 hours ago

Mozilla Foundation Confirms Layoffs, Eliminates Advocacy Division

Mozilla Foundation axes 30 percent of its staff, and is eliminating its Advocacy Division that…

8 hours ago

Google To Make MFA Mandatory Next Year

Improving security. Mandatory multi-factor authentication (MFA) is coming to the Google Cloud by the end…

9 hours ago

UK Government Launch AI Safety Platform For Businesses

New AI assurance platform from UK government will help businesses ensure they can safely develop…

9 hours ago

Australia Plans Social Media Ban For Children Under 16

Protecting kids? Australian government confirms plan to implement restriction on social media for children under…

11 hours ago

Canada Orders Shutdown Of TikTok’s Canadian Business

Canada ordered China's TikTok business in the country to be dissolved over national security risks,…

13 hours ago