Microsoft has doubled down on its AI commitment with the news that it is bundling AI capabilities into both its Bing search engine and Edge browser.
On Tuesday Microsoft held a press event where it announced it was “reinventing search with a new AI-powered Microsoft Bing and Edge, your copilot for the web.”
It comes after search rival Google also held an AI-related press conferences on Wednesday, where it is expected to integrate ChatGPT-style features into its search engine.
The main focus was on Microsoft’s AI updated Bing search engine, which for years has struggled to escape the shadows cast by Google’s search engine.
Indeed Microsoft’s share of search so far is about an estimated tenth of the market.
“Today, we’re launching an all new, AI-powered Bing search engine and Edge browser, available in preview now at Bing.com, to deliver better search, more complete answers, a new chat experience and the ability to generate content, “wrote Yusuf Mehdi, corporate VP and consumer chief marketing officer in a blog post. “We think of these tools as an AI copilot for the web.”
“AI will fundamentally change every software category, starting with the largest category of all – search,” added CEO Satya Nadella. “Today, we’re launching Bing and Edge powered by AI copilot and chat, to help people get more from search and the web.”
Microsoft’s Mehdi noted that there are 10 billion search queries a day, but Redmond estimates that half of them go unanswered because “people are using search to do things it wasn’t originally designed to do.”
Microsoft says search engines are great for finding a website, but for more complex questions or tasks too often it falls short.
Now Microsoft said it has brought together search, browsing and chat into one unified experience.
This, it says will deliver:
Meanwhile Microsoft is also touting a new experience with its Edge browser.
Microsoft said it has the browser with new AI capabilities and a new look, and added two new functionalities: Chat and compose.
With the Edge Sidebar, a user can ask for a summary of a lengthy financial report to get the key takeaways – and then use the chat function to ask for a comparison to a competing company’s financials and automatically put it in a table.
The user can also ask Edge to help them compose content, such as a LinkedIn post, by giving it a few prompts to get them started.
After that, the user can ask it to help them update the tone, format and length of the post. Edge can understand the web page the user is currently on and adapts accordingly, Redmond claims.
Microsoft noted that the new new Bing experience is a culmination of four technical breakthroughs:
The new Bing is available today in a limited preview on desktop, and everyone can visit Bing.com to try sample queries and sign up for the waitlist.
It will be available for mobile devices in coming weeks.
Microsoft has backed ChatGPT creator OpenAI since 2019 and sparked the current market interest after announcing last week it was investing billions into the company.
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