Silicon UK In Focus Podcast: The Connected Customer
Learn how the definition of the ‘connected customer’ changed due to the pandemic. As consumers now use multiple touchpoints, is brand loyalty being tested? And how have customer services technologies had to evolve to manage the expectations of post-pandemic connected customers?
Kelly Thacker: Senior Vice President, Product Marketing & CMO, Retail & Consumer Goods at Salesforce.
Kelly is responsible for marketing strategy, operations, and execution across the full spectrum of the Commerce Cloud portfolio and RCG business globally. As a ten-year veteran of Salesforce, Kelly served as CMO for the Customer Success Group, managed positioning and GTM strategy. Kelly was the founder and CEO of The James Project, a nonprofit venture in India, and Banau, a nonprofit venture in Nepal. Kelly also worked in nonprofit initiatives focused on using technology to solve humanity’s challenges globally.
