Can HP’s Palm Slap Sense Into Smartphones?
Suddenly with its acquisition of Palm, HP could go from zero to hero in smartphones, by concentrating on the enterprise, says Wayne Rash.
Now Hewlett-Packard has finished buying Palm, the smartphone business has a shiny new player that could change the game in ways that matter to enterprise users.
By buying Palm, HP gets access to devices under development as well as the Pre (which didn’t sell well in the UK) and the Pixi (which hasn’t got here yet). It also gets the operating system, WebOS. While the devices and the existing sales outlets are important sources of revenue for HP’s new division, they’re not the main reason this acquisition took place.
A new OS for business phones
HP really needs a new mobile operating system. For years now the company’s generally well-designed devices have been saddled with one version or another of Microsoft’s stodgy Windows Mobile OS. This meant that users had an interface that was impossible to love, that was inefficient and that didn’t offer a ready source of the kind of applications that every other smartphone from Android devices to Research In Motion’s BlackBerrys was featuring. So HP’s iPaq was selling, slowly, to business customers that already had a deal with HP, could get it for a low price and needed a device that would work with their Exchange servers.
So now that HP owns Palm, what next? There will be a period of integration in which Palm employees decide whether they like working for a massive corporation with a global reach. There will be some false starts and pondering as HP and Palm try to figure out where Palm’s products fit into HP’s universe, and there will be a new effort to design platforms using HP’s hardware skills and Palm’s WebOS.
During that time, Palm engineers will be trying out the HP corporate culture. HP will be trying to find ways to get as many of them as possible to stay. For Palm’s engineers, at least, this could be the best possible outcome. Unlike most other megacorporations, HP is extremely decentralised. The company’s divisions operate almost autonomously, and the culture in different divisions can be quite diverse while still existing happily under one corporate umbrella.
In addition, Palm’s engineers will find that they suddenly have access to a breadth of financial and development resources far beyond anything they’ve experienced. HP has a long history of innovation, and it has divisions making virtually any device you can think of.
