Huawei Plans To Sell More Flash To European Data Centres

Chinese IT giant Huawei wants to see more solid-state flash drives in Europe, and has commenced an official “strategy” to up its flash sales in the region.

The OceanStor Flash Strategy, announced today at Huawei’s European CIO forum in Lisbon, will see flash drives embedded into its storage products sold in Europe, following the strategy’s launch in China back in September. It was also September when Huawei signed a flash deal with flash memory provider Micron.

Why now? The move comes at a time when firms are pivoting to prepare their sales for a majority flash future, especially in the data centre.

User experience

Of course, Huawei are touting the business benefits of flash in delivering “optimal user experience” and “low power consumption”.

“It is well suited to customers’ business needs now and in the future, and is a vital tool in addressing the challenges of Big Data,” said Yuan Yaun, CTO of Huawei IT Solutions Sales in Western Europe.

“Cooperation with Micron in the flash memory area is another shining example of Huawei’s long-term commitment to building a sustainable ecosystem for partners within the industry chain, and jointly developing industry-specific product solutions.”

A major part of the strategy will be flogging Huawei’s flash memory as futureproof technology. Huawei claims it can move rapidly when researching and developing storage products in line with emerging trends.

Furthermore, Huawei said that it wants to “combine the wisdom and knowledge” of a breadth of companies in the supply chain to create technology for flash data centres, rather than just following trends.

“We cannot achieve innovation by ourselves,” said Yuan.

“Everything we have created, obtained, and achieved would not be possible without the joint efforts of our partners and the unflinching trust of our customers.”

Earlier this year, Huawei ranked joint first for containerised data centres based on unit shipments worldwide, with a global market share estimated at 11 percent, according to research house IHS Technology.

Huawei is also spending £650 million over the next five years into cloud computing in the hope of catching up with rivals. German telco Deutsche Telekom also partnered with Huawei this month to offer public cloud services with the aim of competing with Amazon Web Services (AWS).

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