Unified Communications for a Smart Hybrid Working Future
For many enterprises, their post-pandemic future will see their businesses transformed into agile companies with dispersed workforces. These remote teams need tools to deliver integrated communications services that support hybrid working.
Communicating effectively has always been a vital foundation of a successful business. Today, companies have communications channels and tools that deliver collaboration environments for remote workforces and personalized communications channels between commercial partners and customers. And companies that pay close attention to the integration of communications channels will be destination businesses shaping their industries or market sectors.
How does a business connect its multiple communications channels? It’s a question RingCentral has been defining with a range of unified communications tools. UCaaS (Unified Communications as a Service) enables any company to place world-class communications at its centre. In essence, UCaaS delivers to enterprises the multifaceted communication management system that uses the flexibility of the cloud to create a comprehensive voice communication landscape.
Indeed, our recent research indicates that access to online collaboration tools and video conferencing made virtual working relationships possible, but voice communications are still vital, with over three-quarters (77%) stating that colleagues who pick up the phone are more connected to one another.
As businesses rationalize their tech stacks, having a cost-effective and, above all, flexible voice communications solution ensures their enterprises can innovate at speed, safe in the knowledge that their communications environment is secure, agile, and massively collaborative.
Unifying communications
Actively and efficiently managing multiple communications channels, including voice, video, and messaging, is a business imperative. Leveraging the power of cloud telephony is vital for all companies to ensure the right communications channels are always available. Critically, this will often mean not simply more video conferencing but a flexible approach that recognizes the power of voice as a central communications channel.
Cloud technology has transformed business. As effective and integrated communications have become central to every enterprise touchpoint, using the power of the cloud with telephony shifts companies into high gear.
Having a flexible, centralized, and seamless communications platform is a core driver behind RingCentral’s services.
Cloud telephone, team messaging, and video conferencing fully support every communications touchpoint your workforce, commercial partners and customers could use to connect with your company. Whether using desktops or mobile devices, everyone can stay in touch.
In an age of remote mass working, and the rise of hybrid working practices and business processes, UCaaS is the perfect communications environment.
One integrated platform
No unified communications service stands alone. Indeed, RingCentral has a core imperative that our services integrate with all the leading customer management applications, including Salesforce, Google Workspace, HubSpot, Microsoft 365 and Okta, plus many others. As a result, no matter your company’s core CRM, you can connect your services to RingCentral and take a quantum leap forward with your communications channels.
Cloud telephony enables every business to communicate effortlessly. The core services from RingCentral offer the ultimate flexibility as they embrace the cloud, offer a global footprint for companies, and have robust security built into the services. As telephony continues to be the central hub all other communication channels orbit, developing a comprehensive telephony strategy is a business imperative.
Voice has always been the foundation onto which all other communications channels have been built. We know that voice is preferable to written communications, as our recent poll with Ipsos revealed that 80% of employees would instead use voice than written forms of communication. Moreover, 78% also believe voice keeps workers connected, protects wellbeing, and promotes the culture of their enterprises.
With remote working here to stay – our research found that 66% of workers would rather continue to work at home than return to their offices full time – it is critical that communications channels are fully integrated and available to all.
