3 Essential E-Commerce Marketing Channels in 2022

David Howell,
What is a Brand Discovery ?
3 Essential E-Commerce Marketing Channels in 2022

There is no overestimating the importance of digital marketing. In 2022 this is one of the primary ways to grow your E-commerce business. Many different marketing channels can all play an important role in your marketing strategy. In this article, we dive into three essential E-commerce marketing platforms in 2022.

Digital marketing is deeply intertwined with your online presence in general. To read much more about online retail, digital presence, and other tips for running an E-commerce business, check out Webretailer. Here you’ll find lots of tips and tricks to boost your business. And then check out these three e-commerce marketing channels in 2022.

1. E-mail Marketing

Some are surprised by this fact, but email marketing is actually still the best marketing channel in 2022. On average, ROI is no less than $42 for each dollar invested. There are many types of emails that will help you increase your revenue, but the most profitable one is usually the welcome email. This email usually holds some initial information and a good offer for the new customer receiving the email.

Prioritize writing a well-written email that is funny, catchy, and informative. This sounds easier than it is, so you need to focus on this. Figure out what language fits your brand and make sure that your email is memorable and engaging. When you have a direct channel to your customers, you should use it wisely. 

E-commerce Advertorial Image

2. Social Media Marketing

The next essential marketing channel is of course social media. Close to four billion people use social media every single day. This alone is an obvious reason for focusing on reaching customers on these platforms. In addition to that, social media platforms allow you to expand your marketing in ways that more traditional marketing channels do not. You can create much more creative, diverse, and personal marketing material. Social media marketing takes effort, time, and usually money as well, so this is something to prioritize. To get more tips for social media marketing, visit HuffPost.

3. Product Marketing

When you run an E-commerce business, your product is usually the core of your business. This is why product marketing should be at the top of your list when it comes to marketing. Focus on presenting your products in the best way possible. Make an effort with your product pages, product photography, and product descriptions. This is something that will play a vital role in the success of your E-commerce business and your overall brand. Make your product one that everyone wants to get their hands on. If you liked this article, check out many other marketing tips here.